Ref. JB1809332

Product Marketing Manager
Microsoft

The focus of the workgroup (BG) is to manage and drive the end-to-end business associated with the performance of the Business Group’s products, technologies, audiences, and initiatives. The workgroup is accountable for driving growth, revenue and scorecard (SC) targets within the Business Marketing Organization (BMO) and with the segments for each of the Business Group’s products, technologies, audiences, and initiatives. The workgroup is accountable for monitoring the progress against goals (financial and non-financial) and budgets, and taking corrective action if/when the situation requires. The workgroup owns regular communications and reporting to the Area/Corporate.

How does the role add value?

Product Marketing Manager is accountable for the subsidiary revenue business performance for one of Microsoft’s 3 Business Groups (Server and Tools, Information Worker, Windows Client, ). The Product Marketing Manager understands, coordinates, and makes trade-offs across all elements comprising the BG’s business performance.

Product Marketing Manager influences the Segments and to a some smaller extend other BGs and the BMO to drive BGs goals on revenue and scorecard. Day-to-day the Product Marketing Manager directs and leads BG-specific customer campaigns and marketing activities, handles customer escalations; and delivers product and customer campaigns feedback to Corporate. The role is also responsible for end-to-end community ownership for audiences affiliated with their BG. This person is recognized internally and externally as a Senior Business leader and expert within her/his sub-industry.

Responsibility/Activity

Fiscal responsibility and Rhythm of Business (RoB)
Owns final responsibility for meeting the Business Group’s financial and scorecard goals. Assists County Manager & BMO in determining resource levels by managing revenue and costs for the BG.
Owns analysis and reporting of Business Group’s performance to local, area and corporate leadership. d. Maintains visibility into the pipeline of key opportunities for BG products, and provides support (as necessary) to Segment Leads to close business

Vision Creation and Competition and Evangelism: Business, Technology, Audience and Initiative
Formulates strategy implementation and local execution strategy, value proposition, audience segmentation, BG campaign strategy, offers and execution plan based on the analysis and the Business Group goals.
Identify key competitors & develop local competition intelligence via segments’ feedback and customer & partners’ feedback and research
Drives the business, technology, audience, and initiative vision for the Business Group internally and externally (PR, Partner roundtable)
Drives product evangelism (through PR, Partner, Customer, and Executive Briefing Center events)Owns Audience satisfaction.

Subsidiary Orchestration

Owns the Business Group product specific target setting and 1-3-year share and revenue growth strategy.
Ensures marketing and sales execution through collaboration with segment teams, Central Marketing Group Direct Marketing, PR/AR.
Orchestrate with CSI leads and segments to integrate & realize compete strategies as part of local marketing campaigns & programs
Participates in subsidiary leadership team, regional BG lead community, and periodic BG/Field alignment forums and events with BG Corporate Marketing.
For Windows and IW - owns Consumer and Online (C&O) alignment and orchestration

Marketing Ownership

Directs prioritization and funding for Business Group’s marketing activities and Customer Campaigns.
Holds responsibility for incorporating an audience perspective into Business Group’s marketing activities and Customer Campaigns.
Monitors marketing execution and marketing funds and owns measurement of campaign results and strategy/execution adjustment.

Skills

8 + years of related experience
Bachelor’s Degree (B.S./B.A.) - MBA is a plus
Field of study: Business Administration, Marketing, Management, supplemented by Information Technology-related studies
Technical qualifications: Sales background helpful.
Project management, negotiation skills, PR/AR skills, financial modeling, public speaking

Company Profile

Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. We're motivated and inspired by how our customers and partners use our software to find creative solutions to business problems, develop breakthrough ideas and stay connected to what's important to them.


We run our company in much the same way. Our employees come as they are and do what they love. We’re a global company, located in over 100 countries, but we often act like a startup. We do software — but we also do hardware, services, research, and community outreach. We work hard, but we value work/life balance, and each of us defines what that means to us. So why not explore what we do, where we do it, and what life is really like at Microsoft? You just might be surprised.