Ref. JB1798520

Digital Marketing Manager
Manpower Middle East

Our client, an online gaming company, is currently seeking to recruit a Digital Marketing Manager Purpose Summary To be responsible for managing our new portal and games through digital channels, setting up, selling and executing a vision, from delivering stand alone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email. The Digital Marketing Manager will be responsible for delivering the digital brand objectives. The key areas of responsibility for the Digital Marketing Manager include Digital Marketing Community Teamwork Knowledge Principal Responsibilities Digital Marketing To be responsible for developing, executing and delivering the company's digital online marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels. To be responsible for managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing. To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives. To be responsible for managing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets. To be responsible for improving the design, usability, content and conversion points of the company website and for the promotion and growth of the company's web properties. To work with the Business Development Manager to plan and implement all online marketing campaigns including digital campaign collateral To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing. Digital Marketing Manager Job description To be responsible for identifying and prioritizing digital marketing objectives, creating and communicating Marketing targets briefs. To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI To develop and execute solid plans to increase page views, unique visitors, dwell time and site 'stickiness' to encourage repeat usage. To analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment for the organisation. To implement and monitor SEO and PPC strategy to drive traffic and conversion rates To analyze and interpret user journey stats in order to improve the customer experience To manage the use of digital media to support the company's product strategy To manage a programme of webinars to support the overall communications plan To work with the wider Business Development team to improve customer attraction and retention To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope To be responsible for managing the online marketing budget To develop and maintain strong relationships with colleagues and third party providers. To drive marketing best practice within the organization

Skills

Fluency in English and Arabic is compulsory At least 5 years experience

Company Profile

Manpower, Inc. was first established in Wisconsin in 1948 and has grown to become a world leader in the employment services industry; creating and delivering services that enable its clients to win in the changing world of work. Manpower has 4,500 offices worldwide in 80 countries and territories and put over a million people into work every day. We offer clients a range of services for the entire employment and business cycle including permanent, temporary and contract recruitment; employee assessment and selection; training; outplacement; outsourcing and consulting.