Ref. JB1821463

Digital Marketing
Unlimited Technology

This job description sets out the scope of the role of Digital Marketing Analyst at UT, together with the main duties of the post at the date when it was completed. It does not include or define all tasks which the post holder may be expected to carry out. Duties may vary from time to time without changing the nature of the post or the level of responsibility. The post holder may also be required to carry out any other duties as required by their line manager.
1. Reporting to
Operations Manager
2. Summary
We are looking for a Digital Marketing Analyst to work within our newly formed Digital Marketing Team. The successful candidate will be responsible for working with a portfolio of clients to assist in: defining and implementing measurement strategies that align with client marketing and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insight. The role will also involve conducting conversion optimisation consultancies, with the aim of improving efficiency in clients’ digital marketing strategies and increasing ROI.
The successful candidate will not necessarily come from a pure web analytics background but an excellent, in-depth level of knowledge in digital marketing, along with experience in strategic and analytical management of digital campaigns along with designing capabilities is essential.
3. Main responsibilities
- Campaign strategy
o Identifying client objectives and advising on suitable measurement strategies
o Benchmarking performance across all online channels and advising on KPIs
o Using methodical performance analysis to influence/support campaign strategies
- Reporting and Analysis
o Developing custom marketing dashboard concepts for client reporting via Excel
o Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
o Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
o Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
o Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
o Performing ad-hoc analytics and conversion optimization consultancies for clients and influencing conversion optimisation strategies with solid analytical data
- Client focus
o Delivering regular reporting and analysis documentation to clients and presenting findings or test results in person or via conference calls.
o Representing UT Insight team in client meetings and pitch presentations
o Assisting in educating clients on the benefits of digital marketing and the importance of online measurement & performance optimisation
- Analytical and technical
o Providing consultancy on campaign tagging and additional on-site tracking
o Spotting potential to implement innovative new methodologies and improve analytical procedure
o Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests, both on-site and campaign based
- Communication
o Working closely with the commercial team to identify and explore opportunities to cross-sell services and support new client acquisition
o Collaborating with the design and development teams for on and off-site conversion optimisation projects
o Collaborating with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required

Skills

4. Key skills and experience
 Experience in working within a marketing/business intelligence environment
 High level of experience working with analytical software (e.g. Google Analytic, Site Catalyst, Core metrics, etc.),
 High level of experience in data analysis techniques and advanced Excel
 High level of experience working with Google Ad words and other paid search platforms
 Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations
 Experience in identifying and validating strategic and tactical marketing objectives
 High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
 Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimize, Maxy miser, etc.
5. Key behaviors
 Enthusiastic and self-motivated, with the ability to lead projects proactively
 Meticulous attention to detail, with an overall passion for continual improvement
 Innovative and creative, with a logical and methodical approach to problem solving
 Credible and articulate, with excellent communication, presentation and interpersonal skills
 Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority

Company Profile

Unlimited Technology (UT) is a privately held technology corporation member of SoMAS group with sister companies working in Energy, Real estate, and Logistics. In 2004, UT was first established in the form of an office, in Khobar, Saudi Arabia. In 2005, prior to its formal birth, UT was conceived as a service provider company to provide high quality services to its sister companies in addition to mid- large size corporation and government agencies. Though our initial customers were in internet technologies, the company quickly zeroed on developing other segments, namely software services, graphics and multimedia solutions.

2006 Stepping into Growth: Simultaneously with the hard work on reinforcing our technologies lines, we inspired the growth in computer hardware demands crossing our multi-projects in network solutions. UT start its distribution division, focusing on high quality brands that were un available in the market. 2008 is the year of Actualization, UT was registered as an independent trading company with its independent financials and dedicated management. 2009 is the year of Expansion, We launched new offices in Dubai\UAE, Bahrain\BAHRAIN, Damascus\SYRIA, and Taipei\TAIWAN.

We currently deal with more than 650 direct selling outlets in more than 8 countries with more than 165 customers ranging from big chains to small computer & mobile shops. We have an unwavering commitment to our clients & suppliers. Using highly trained staff located across continents, and superlative methodologies, UT continues to demonstrate and exploit the power of the new, networked economy, by delivering technology's services\products from locations where they are most easily available to locations where they are most in demand.